Lead Quality
+51%
Booked-estimate rate lift in representative HVAC engagement.
Proof
Results, not vanity metrics.
Booked estimates, qualified calls, and local-pack visibility—not meaningless impression totals. Scorecards tie marketing to what operators see on dispatch.
Visibility
+86%
Local pack visibility growth from structured location-page execution.
Phone leads
+94%
Growth in phone-call volume after intent-aligned pages and clearer source tracking.
Summit Comfort Heating
HVAC90 days
Rebuilt site architecture and local content strategy to improve lead quality during shoulder season.
Outcomes
- +142% more leads from search
- +51% more estimates booked
- Strong Google page speed scores
AnchorPoint Roofing
Roofing120 days
Implemented location-page system, review workflow, and estimate flow built for how homeowners book.
Outcomes
- +86% local pack visibility
- +63% service-page conversions
- 22 new 5-star reviews
Blue Ridge Plumbing
Plumbing75 days
Introduced service intent landing pages and tighter tracking for better channel decisions.
Outcomes
- +94% phone call leads
- 28% lower paid search cost per lead
- +2.1 average pages per session
How to Read These Results
Client names and figures are illustrative composites. Past performance varies by market, trade seasonality, crew capacity, and call-handling maturity.
We track outcomes at the level operators care about: qualified calls, booked estimates, and revenue-proximate efficiency. We do not optimize for vanity traffic that dispatch teams cannot convert.