Terms of Service

Effective: May 19, 2026

These Terms of Service (“Terms”) govern your access to and use of matterfield.ai and all services, tools, and content made available through it (collectively, the “Services”), operated by Matterfield (“Matterfield,” “we,” “us,” or “our”), a company headquartered in Houston, Texas.

By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services. If you are acting on behalf of a business or other legal entity, you represent that you have the authority to bind that entity.

1. Acceptance

Use of any part of the Services constitutes your acceptance of these Terms. Continued use after we post updates constitutes acceptance of the revised Terms. We will update the effective date whenever changes are published.

2. Order of Precedence

If you have a signed Master Services Agreement (“MSA”), Statement of Work, or other written service contract with Matterfield, that document controls in the event of any conflict with these Terms. These Terms govern all interactions not addressed by a signed agreement.

Managed and enterprise clients whose engagements are governed by offline agreements should treat these Terms as the baseline floor. Where a signed agreement is more specific or more protective, that agreement controls.

3. Services Overview

Matterfield is a subscription-based platform for contractors and service businesses. Services include website hosting, AI visibility optimization, local SEO and GEO services, operational dashboards, lead tracking, reporting systems, CRM integrations, review management, automations, and related digital infrastructure.

The specific services available to you depend on your subscription tier or signed engagement scope. Matterfield may update, expand, or discontinue features at any time with reasonable notice. No single feature or output is guaranteed to remain permanently available.

4. Accounts and Registration

To access certain Services, you must create an account. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account.

• Do not share your login credentials with others.
• Use a strong, unique password and enable any available multi-factor authentication.
• If you become aware of unauthorized access to your account, notify us immediately at hello@matterfield.ai.

Matterfield uses third-party authentication infrastructure. Matterfield is not liable for losses resulting from unauthorized account access caused by your failure to maintain credential security.

5. Acceptable Use

You may use the Services only for lawful purposes consistent with these Terms. The following are prohibited:

• Scraping, copying, or harvesting any data, content, or outputs through automated means, crawlers, bots, or scripts
• Reverse-engineering, decompiling, or attempting to extract the source code, architecture, or scoring methodologies of any Matterfield tool or system
• Using automated scripts or tools to query the platform or APIs beyond normal interactive use
• Aggregating or exporting outputs for competitor benchmarking, market intelligence gathering, or building derivative products
• Reselling, sublicensing, white-labeling, or redistributing the Services or any outputs as your own product or offering
• Cloning, mirroring, or attempting to replicate the platform architecture, templates, or operational systems
• Using the platform for spamming, fraud, phishing, harassment, or any activity that violates applicable law
• Abusing free tools or trial access to circumvent paid subscription requirements
• Interfering with platform security, uptime, or the experience of other users
• Collecting personal data about third parties through the platform without their consent

Violations may result in immediate suspension or termination of your access without refund.

6. AI Ranking and Visibility Tools

Matterfield’s AI visibility and SEO tools generate estimates and recommendations based on available data and third-party AI processing. These tools are informational only.

What you agree to

• All scores, rankings, and recommendations are estimates. They are not guarantees of any outcome.
• AI-generated outputs may contain inaccuracies, omissions, or hallucinations. Apply independent judgment before acting on any output.
• Search engine and AI platform algorithms change frequently and without notice. Outputs may become outdated quickly.
• Matterfield does not guarantee any specific ranking position, traffic volume, lead volume, or business result from use of these tools.
• Matterfield is not liable for decreases in rankings, traffic, or revenue that occur during or after use of the Services.
• Nothing produced by these tools constitutes SEO advice, legal advice, financial advice, or business consulting advice.

Additional prohibitions for AI tools

• Running automated mass queries against AI visibility or scoring tools
• Scraping, collecting, or reselling AI tool outputs at scale
• Using tools to systematically benchmark or reverse-engineer competitor positioning data
• Attempting to infer or replicate Matterfield’s internal scoring or ranking methodologies

7. Lead Forms and Booking Disclaimer

Submitting a contact form, booking a strategy call, or scheduling a meeting through this site does not create a client relationship, engagement agreement, or binding contract. No services are commissioned and no work begins until a signed agreement is in place.

Booking a call is an exploratory conversation, not a service commitment from either party. Information submitted through forms is handled in accordance with our Privacy Policy.

8. Intellectual Property and Ownership

Matterfield IP

Matterfield retains sole and exclusive ownership of all of the following, whether or not created during an engagement:

• Platform source code, architecture, templates, and deployment systems
• Automations, operational workflows, integrations, reporting systems, and dashboards
• Schemas, internal tooling, APIs, backend infrastructure, and scoring methodologies
• Reusable frameworks, proprietary operational methods, and implementation patterns
• Website designs, marketing content, and materials created by Matterfield staff or contractors

Client IP

You retain ownership of:

• Your logos, trademarks, and brand assets
• Business content and media you provide to Matterfield for use in your engagement
• Your customer data and business operational data
• Your Google Business Profile, domain name, and social media accounts
• Materials you independently created prior to or outside of the engagement

License to use the platform

During an active subscription or signed engagement, Matterfield grants you a limited, revocable, non-exclusive, non-transferable license to access and use the hosted Services for your internal business operations. This license ends when your subscription or engagement ends.

No transfer of ownership

Nothing in these Terms or any engagement transfers ownership of Matterfield’s source code, infrastructure, platform, or proprietary systems to you. No implied license arises from use of the Services beyond what is expressly stated here. Hosted systems built and operated by Matterfield are platform deliverables, not work-for-hire code transfers, unless explicitly stated otherwise in a signed written agreement.

You may not resell, sublicense, transfer, clone, mirror, or reproduce any portion of the Matterfield platform. You may not use outputs or generated assets to build a competing product or service.

9. Third-Party Services

The Services depend on third-party infrastructure and processors in categories including hosting, database, authentication, security, payments, AI processing, analytics, scheduling, and email delivery. Specific providers may change over time.

Each provider operates under their own terms and privacy policies. Matterfield is not liable for outages, data loss, pricing changes, or policy changes made by third-party providers that affect the Services. We will make reasonable efforts to notify you of significant third-party changes that materially impact your service.

10. Suspension and Termination

Matterfield may suspend or terminate your access to the Services, with or without notice, if you:

• Fail to pay subscription fees when due
• Engage in abusive, fraudulent, or unlawful activity
• Initiate chargebacks or payment disputes without first contacting support
• Violate any provision of these Terms, including scraping or reverse-engineering prohibitions
• Use the Services in a way that endangers platform security or other users

Upon termination:

• Your license to use the platform ends immediately.
• Hosted systems, dashboards, and automations operated by Matterfield on your behalf may be disabled.
• Matterfield will make reasonable efforts to allow export of your client-owned content (business data, uploaded media, lead records) upon written request within 30 days of termination.
• Matterfield platform components (source code, templates, configurations, and infrastructure) are not subject to export.

11. Warranty Disclaimer

The services are provided “as is” and “as available” without warranty of any kind. Matterfield expressly disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

Matterfield does not warrant that:

• The Services will be uninterrupted, error-free, or fully secure
• Rankings, traffic volume, leads, or revenue will increase or remain stable
• AI-generated outputs will be accurate, complete, or suitable for any specific purpose
• Third-party integrations will remain available or perform as expected

12. Limitation of Liability

To the maximum extent permitted by applicable law, Matterfield’s total liability to you for any claims arising from use of the website, free tools, or services not covered by a signed agreement shall not exceed the lesser of (a) $100 or (b) the total amounts you paid to Matterfield in the twelve months preceding the claim.

In no event shall Matterfield be liable for any indirect, incidental, consequential, special, or punitive damages, including loss of profits, loss of revenue, business interruption, data loss, or loss of goodwill, even if Matterfield has been advised of the possibility of such damages.

For clients with signed MSAs or service agreements, liability limitations in those agreements control.

13. Indemnification

You agree to defend, indemnify, and hold harmless Matterfield, its team members, contractors, and affiliates from and against any claims, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or relating to:

• Your use of the Services in violation of these Terms
• Your violation of any applicable law or third-party right
• Content or data you submit to the platform

14. Privacy

Our Privacy Policy explains how we collect, use, and protect your information. By using the Services, you agree to the Privacy Policy, which is incorporated into these Terms by reference.

15. Governing Law and Venue

These Terms are governed by the laws of the State of Texas, without regard to its conflict of law provisions. Any disputes arising from or relating to these Terms or the Services shall be resolved exclusively in the state or federal courts located in Houston, Harris County, Texas. You consent to personal jurisdiction and venue in those courts.

16. Modifications

Matterfield may update these Terms at any time. Revised Terms will be posted at matterfield.ai/terms with an updated effective date. Continued use of the Services after changes are posted constitutes your acceptance. If you disagree with an update, stop using the Services and notify us at hello@matterfield.ai.

17. Contact

Questions about these Terms should be directed to: